Social Media
Platform presence and cross-promotion analysis
NeillRoofing
Page exists and confirmed active. Listed location is Aliquippa PA (inconsistency — primary address is Monaca). 8 Facebook reviews — 100% recommend. Post frequency and engagement not scraped (403). Low usage for review generation.
Correct location to Monaca. Post project before/afters 3x/week. Solicit Facebook reviews from satisfied customers. Run Facebook retargeting ads to website visitors.
@neillroofing
Profile confirmed active but 4 followers, 0 following, 19 posts. Effectively a dead account. No meaningful audience, no content strategy.
Relaunch with consistent project content — before/afters, storm damage, crew at work, material close-ups. Target 1 post/day for 90 days. Tag location in every post.
YouTube
UCMQFXhA9KmrfwFX-1FAAF6Q
Channel confirmed. Subscriber count and video count not accessible via scrape. Existence is a positive signal but engagement and activity unknown.
Produce monthly long-form: roof replacement walkthroughs, storm damage assessments, IKO Craftsman Premier explainer. Weekly Shorts: project clips, before/after reveals.
TikTok
not found
No TikTok presence found. Home improvement / contractor TikTok is a growing and underserved category. Every competitor in their market is also absent from TikTok.
Launch TikTok account. 30 years of real job footage — before/afters, storm damage, roof replacement time-lapses perform well. First-mover advantage in their market.
no company page
Eric Neill has a personal LinkedIn profile. No company LinkedIn page found. B2B opportunity for commercial roofing clients and property managers.
Create company LinkedIn page. Post case studies for commercial roofing projects. Target property managers, HOAs, commercial building owners in Western PA.
X / Twitter
not found
No Twitter/X presence detected. Low priority for roofing vertical.
Not a priority for this vertical. Focus resources on Instagram, TikTok, and YouTube first.
Instagram relaunch with daily project before/after content — 90-day consistency drive to build initial audience
HIGHYouTube channel — 30 years of real Pittsburgh roofing projects, storm damage walkthroughs, IKO certification content. First-mover in their specific market.
HIGHTikTok launch — home improvement / roofing TikTok is underserved. Time-lapses, before/afters, 'day on the roof' content performs well.
HIGHFacebook retargeting ads — page exists, leverage existing website traffic to build re-engagement audience
MEDIUMLinkedIn company page — target commercial property managers and HOAs for commercial roofing contracts
MEDIUM